Tuesday, December 27, 2011

Look it Up by Ashton Shepherd

This has to be the first time I've laughed while watching a music video.  Well, maybe not the first time; I've probably laughed at how bad something was, but with Look it Up, I laughed at the humor being portrayed.  The protagonist is selling all of her husband's stuff when the husband drives in.  She then tells him to look up certain words that have to do with him cheating on her.  The lyrics to the song are part of the music video, too.  Most music videos are analogous to silent films, in that the lyrics may relate to what the video is about, but they do not sound like somebody talking and the character will not say them or say them and have that not have anything to do with the rest of the video.  In Look it Up, it's like the woman and the man are having a conversation that just happens to be identical with the lyrics.

Watch it here:  http://www.youtube.com/watch?v=p1kT4u_D5PA&ob=av2e


1 point if the music video in question has very good dancing or no dancing.
 No dancing here!  All of the movements are completely natural!
1 point if the music video has no dancing.
Point.
1 point if the music video has something from the beginning come into play at the end.
No point here.
1 point if the music video has a series of related images, a theme, or a plotline.
It's on that strange border between theme and plotline.  I'll go with theme here, because besides at the very beginning when the man drives in, nothing really changes about it.

1 point if the music video has a theme or a plotline.
Theme point.
1 point if the music video has a plotline.
Unfortunately, it does not get this point.
1 point if the music video is either depicts extreme coolness or extreme realism.
There is neither in Look it Up.  I wouldn't count extreme humor as a point, so no point.
1 point if the music video, if it has a plotline or theme, has no diversions from it.
It loves to cut to her sitting in a chair and then burning a jacket (eep!) on a barbeque.
1 point if the music video does something that makes you think. 
No point.

1 point to spare in case I really like it.
It made me laugh the second time, when I showed it to somebody else, and the third time, when I watched it to check for a couple of my criteria.  I really like it.


This video gets a 5/10
I am HIGHLY up for suggestions for music videos to review.

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