Somebody has asked me why I have the ten points the way I do. For example, why would I give a point to a video for not having dancing? Why would I have three that say almost the exact same thing, only getting more specific every time? Here, I will attempt to provide an answer.
The Dancing points:
1 point if the music video in question has very good dancing or no dancing.
1 point if the music video has no dancing.
I do not like dancing. It can interrupt a good plot. There's never any purpose within the plot, or even the theme, for people to randomly start dancing. This is just my opinion. That being said, there's good dancing and there's getting hit with waves of cheesiness and creepy sexuality. So the idea here is that if the video has no dancing, then it will get two points, and if it has good dancing, it will get one.
The Ending point:
1 point if the music video has something from the beginning come into play at the end.
I just really like it when this happens. It ties things up and makes it interesting.
The Plotline points:
1 point if the music video has a series of related images, a theme, or a plotline.
1 point if the music video has a theme or a plotline.
1 point if the music video has a plotline.
Most music video have no plot. This is a bad thing. When a music video has a plot, it makes it several orders of magnitude better. Next down is a theme, which is still better than a bunch of related images, which is still better than a video of, say, the band performing. I love music videos with plotlines. So much so that if a music video has one, it will get a whopping three points. If it has a theme, it will get two points, and the images give it a single point.
The Aesthetic point:
1 point if the music video is either depicts extreme coolness or extreme realism.
Sometimes a music video has a setting that's just cool. Look at 3 a. m. by Eminem and tell me that the hospital with blood on the walls isn't cool. The way the person or people move can be cool, too. I'm not talking about dancing, just the way somebody gets from point A to point B. Sometimes an element comes into play that just makes the whole video cool. On the flip side, reality is rarely cool. However, I love music videos that go for realism. My favorite music video ever is Savin Me by Nickelback. It has no coolness, but the way it depicts his new found "power" and the outlying city looks very real. Either one will give a video this point.
The Distraction point:
1 point if the music video, if it has a plotline or theme, has no diversions from it.
You're watching a music video and it has an awesome plotline in a thoroughly cool setting, with no dancing, but there's just one problem: every ten seconds or so, it shows a few seconds of the band sitting around playing instruments. Why? No idea. The music video would be a lot better without it.
The Interesting point:
1 point if the music video does something that makes you think.
I don't mean that it opens up a new philosophical debate or brings to the forefront an issue about our society here. What I mean is that it has a refreshing new premise, or at least new for a music video, and makes you think about that premise or the music video itself. This one's a bit hard to describe.
The Subjective point:
1 point to spare in case I really like it.
I think this one's pretty self-explanatory.
I was also asked why I don't review the songs. Simply put, all of the songs, without exception, are crap. If I can think of a single nice thing to say about the song, usually about the lyrics, I put it. But I like the sixties and the seventies, and anything that comes after them sounds really horrible to me. If the song quality became part of my criterion, there would most likely never be a score above five.
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